My name is Mel Young
I’m an Art Director based out of Jacksonville, Florida. With over 7 years of experience in the industry, I love everything Creative Strategy including UI/UX, web design, branding, illustration, and event design. Outside of work, I’m taking trips to the mountains to climb with friends, the beach to surf, or spending time with my lovely wife and two cats.
Take a look below at my skills, resume, clients, and recommendations. Let’s connect, and find out what we can do together.
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Bridge
Art Director & Production Designer
Swisher (April 2020 – Present)
Swisher is the company behind the iconic lifestyle brands such as Swisher Sweets. They house over 13 companies underneath their roof including brands such as Rogue, Hempire, Kayak Moist Snuf, and Optimo cigars.
Logo, Brand, and Campaign Development
- Mood board and ideation
- Hand drawn thumbnails
- Vector mockups using Adobe Illustrator for logo designs
- Print design using Adobe Illustrator
- Photo editing using Adobe Photoshop
- Collaborated with Creative Director, Senior Art Directors, and Brand Team via meetings and campaign updates
Production Coordination
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Proof and package point-of-sale items and communicate with multiple print vendors on print timing, proofing, and delivery to a central warehouse
- Communicate with Senior Art Director on any issues concerning printing or delivery
- Printed hundreds of items
Digital Design
- Create high-fidelity graphics used to brand product websites
- Create graphics for product portals
- Create email campaigns designed to inform consumers of sales and holiday specials
Event Design
- Design multiple large event materials including tents and trailers
- Communicated with multiple vendors for templates, potential issues in displaying warnings for legal compliance, and product print samples
Project Management
- Meet with and understand the Brand team’s needs and identify challenges for project scope
- Create timelines for projects, including Creative team reviews and reviews with the Brand team to manage expectations
- Setting product photo shoots to meet Brand team requests
- Handling Brand team feedback in a timely and professional manner and ensuring stakeholders are satisfied
UI/UX, Art Director, Sales, Owner
Tephra Creative (July 2016 – January 2019)
Tephra Creative is a web design and marketing company I cofounded. We design and develop branding, websites, and print materials for small businesses of Northeast Florida.
Logo and Brand Development
- Mood board and ideation
- Hand drawn thumbnails
- Vector mockups using Adobe Illustrator
- Print design using Adobe InDesign
UI/UX Design
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Hand drawn wireframes
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Website design using Sketch
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Icons and custom graphics using Adobe Illustrator
Web Development
- Troubleshooting and fine tuning HTML/CSS code.
Project Management
- Meet with and understand client’s needs and identify challenges for project scope.
- Create and design proposals for client, complete with scope, deliverables, timeline and quote.
- Handling project timelines by cooperating with a developer and photographer.
- Handling client feedback and concentrate on giving the client what they want while trying to keep the project in brand.
Digital Designer
Ashley Homestore/City Furniture (July 2018 – Ocotober 2018)
Ashley Homestore and City Furniture are furniture stores that contracted me to help with various design tasks including e-mail marketing, truck design and campaign design.
Wireframing and Prototyping
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Use in-house wireframe templates to layout structure for email marketing using Sketch.
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Use Sketch to produce high-quality mockups of emails and Invision to get feedback on protoypes from Creative and Marketing Directors.
Graphic Design
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Create custom graphics highlighting various deals for each email.
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Use Ashley Homestore brand colors and fonts to create consistent look through the emails and graphics.
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Create mockups of furniture delivery trucks using feedback from key stakeholders.
Breast Cancer Campaign
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Design posters and table-tents highlighting company’s position in the fight against cancer.
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Animate poster to be viewed as a call to action at a fundraising event.
RECOMMENDATIONS
Michelle Burgstiner
Swisher | Creativer Director
Phone number available with resume request
Sage Vega
Swisher | Senior Art Director
Phone number available with resume request