Swisher Sweets Artist Project
Challenges
I was given the opportunity to develop concepts for Swisher Sweet’s Artist Project, Swisher Sweet’s program to find, develop and expose new, musical talent. I developed a logo that incorporated Swisher Sweet’s shield, a poster to advertise a concert when the Artist Project was coming into a certain city, and an Instagram story style for Swisher Sweet’s to use when promoting shows and artists on social media.
Poster Series
Instagram Story – Artist Project Tour Announcement
Instagram Story – New Artist
Instagram Story – Show Announcement
Swisher Sweets Mobile Marketing Unit
Challenges
Swisher Sweet’s Mobile Marketing Unit is a semi-truck trailer that goes around the country to different events. Inside the trailer was all of the equipment to set up a 40′ tent. I was able to put together 2 concepts for the semi-truck trailer and the tent.
Concept 1
Concept 2
