Creative Department Report
Challenges
Swisher’s Creative Department hadn’t put together any document to show the work we had done for 2020. The Creative Director worked directly with me and a Senior Art Director to compile the work into a detailed report. I collaborated with them both, and the rest of the Creative team, to organize assets, mock them up, and layout projects of varying magnitude in a 150+ page report to show to stakeholders and the President of the company the breadth of our work for 2020.
Matchbook Capital Logo
Challenges
Swisher created a Product Innovation Team called Matchbook Capital to look at and acquire companies and corporate ventures. I worked closely with the Creative Director and the head of Matchbook Capital to create a logo for them that was professional and a little playful all at once.
Swisher Sweets Cigar Company Logo
Challenges
As Swisher moved to organize their brands into silos called “Verticals” they needed a logo to represent their Large Cigar Vertical. In the end, it ended up being something that directly represented their longest and most well-known brand, Swisher Sweets. The shape on top of the Swisher Sweets shield that surrounds the outside edge is meant to act as a representation of a roof that covers the Large Cigar “house” of Swisher brands.
Swisher & Fat Lip Brands Stationary & Swag
Challenges
Both Swisher and Fat Lip Brands needed help implementing their new branding systems into stationary and swag items to be used around the office by employees. I worked closely with a Senior Art Director and the Creative Director to create the stationary systems for Swisher and Fat Lip Brands, sales brochures and government relations documents for Swisher, as well as a multitude of swag items for Fat Lip.
Swisher Stationary
Sales Brochure
Government Relations Document
Fat Lip Brands Stationary
Event Tent
Government Relations Document
Coffee Mug
Golf Bag
